IT’S A LIE!

I’m not saying they’re intentionally trying to deceive you, though sometimes they are, But whether or not they mean what they say … they’re WRONG.

Here’s how I know:

I used to work in a telemarketing room. I had 20 people working the phones calling tens of thousands of leads for various MLM network marketing companies. We worked massive numbers and over time saw some clear patterns.

One of those patterns was that we could market a program that had a small or even no sign-up fee, and the most common “objection” we received was some form of “I can’t afford it right now.”

However, in following up with those same people, we found that they would sometimes sign-up in another program that had a buy-in of over $1,000 up front!

So why did they tell us they couldn’t afford a low-cost program, and then turn around and join a high-cost program?

Belief.

If people BELIEVE they will succeed, they’ll find the money to do a business.

Read that again – whether or not they actually have the cash (and most times they do), if they believe they will succeed at your business, they’ll FIND the money to get started.

Here’s another example:

I ran ads and had people call and listen to a qualifying voicemail message. On that message I told the callers that our business was MLM, what our product was, and that it would cost $200 to get started. Then I invited them to leave their name and phone number if they liked what they heard.

I’d call those people back the same day they called me, and still the #1 objection I got was; “I can’t afford it right now” … even though I told them how much it would cost on the recording before they left their phone number for me to call them!

Here’s a very different example:

A man I knew was out of work for 3 months, going through a divorce and being evicted. He truly had no money! He went to a friend to borrow $200 to join a MLM company. He went on to become one of the top earners in the company, making millions and millions of dollars.

His story represents the story of many others who, though they truly didn’t have the cash … they had massive desire. So they FOUND the money and went on to be wildly successful.

One of the benefits of our business is that you can get started for a pittance. If a person isn’t willing to make the puny investment necessary, it merely means they don’t believe the investment will bring a return.

“I can’t afford it right now,” is simply a knee-jerk reaction to protect one’s wallet. It’s the easiest excuse most people can think of. And they think it’s bullet proof.

Actually it’s full of holes.

Anytime a prospect uses that excuse, a sale is made. Either they sell you that they don’t have the money and cant’ get it, or you sell them on the fact that the resources are available if they have enough desire.

Never let them sell you, because the truth is, money is NEVER a legitimate objection. Whenever a prospect says that to you (and they’ll say it a lot), you need to translate it into “Reality Language.” And the translation is:

“You haven’t helped me believe I’ll be successful at your business, so of course I don’t want to commit my precious greenbacks to it.”

That unique leverage is “OPE:” Other People’s Entrepreneurship.

Remember, without leverage there is no wealth.

So, what is the key to wild MLM success?

Is it focusing on finding customers for your product?

No, because customers, by definition, focus on consuming your product, but they don’t focus on getting others to consume your product – therefore they don’t provide any leverage.

Is it focusing on finding other distributors for your opportunity?

No, because most distributors don’t do anything after they enroll, so there’s not leverage (duplication) there.

The secret to success is to enroll honest-to-goodness “entrepreneurs.”

What exactly do I mean by an “entrepreneur?” Here’s my definition:

“A self-disciplined, self-motivated go-getter who has made a “no going back” decision to making a business successful.”

Those are the people who will succeed. They’re the ones who will sponsor others and sell lots of product. They’re the ones who will duplicate. If you have a few of them in your downline, then you’re all set because they will do a tremendous amount of work and provide the leverage you need.

ONE entrepreneur in your downline can make you THOUSANDS of dollars every month for years to come. Now that’s leverage!

But I’ve never thought that was a very good name for this business. It describes the structure of how we’re compensated, but misses the unique aspect of our business.

MLM would better be understood as “Multi-Leveraged Marketing,” because leverage is the key to success in this business, as it is with any other (as described in the last blog entry).

With real estate, investing and traditional business, leverage comes with a huge risk, but in MLM that risk can be avoided.

• In real estate we are leveraging a tangible property.
• In investing we are leveraging an investment.
• In traditional business we are leveraging other people’s time and skills.

In MLM we are leveraging “OPE:” “Other People’s Entrepreneurship.”

If you fail, you do not have a huge, illiquid property to try to unload, you don’t get a margin call, and you don’t have to worry about paying back a business loan.

It’s the only business I now where you get the leverage without the risk. That is a dreamy combination!

Because no matter how you live your life, having money always makes things easier.  It may not solve all of your problems, and may even create a new set of problems.   But have you ever heard someone say they would have LESS problems if they had LESS money?  I doubt it.

There’s Only ONE Way to Get Stinkin’ (I mean “Fragrantly”) Rich!

What is the key to getting RICH? I don’t mean, making money, just getting by, or making a little more today than you did yesterday. I mean making truck loads of money, and making it over and over and over.

The key has always been summarized in one word: “Leverage.”

Real Estate has probably made more millionaires than any other business. One reason is that it allows you to use tremendous leverage: Buy a property with 20%, 10%, 5% or even with NOTHING down, and you control an expensive asset.

The financial markets have made many millionaires. Stocks, and especially futures and options allow a person to own part of a company or a market, with 50%, 25%, 5% or in the case of currencies, as little as 2% down. Again you control a lot of financial power, without having to use much of your own money.

Of course, this was before the markets crashed and the housing market fell.

Traditional business also allows you to use leverage. You use the leverage of your employees time and skill, pay them a little less than what they’re worth, and you can become very wealthy.

Leverage is clearly the key to becoming wealthy. But all three examples have the same Achilles heel: Leverage is a two-edged sword. You can control a large financial stake with very little of your own money, so when you win, you win big … but when you lose, you can lose more than you have!

If you bought a $1 million property with no money down, because you didn’t have any money, you may be excited. But if the property goes down in value $200,000, and you can’t rent it out, and you can’t afford the mortgage payments, then you’re stuck having to sell it for a loss … plus transaction costs.

In short, leverage turned bad, can make you lose MORE money than you have!

MLM is the one business that allows you to have leverage, but without that type of “lose everything and MORE” risk.  I’ll explain it in detail in the next post.

In the meantime, this makes for good reading…Think and Grow Rich

So what is holding you back?

It DOES take work, time and money to start a business.  And anyone who tells you that you can do it in a few hours a day is flat out lying too you, or they already made their millions so they only have to work a few hours a day to keep it going.

Bottom line – it takes a COMMITTMENT.  If you are not willing to eat, breathe, and sleep your business, then it is best to find someone to work for.  However, if you are tired of the grind, the rat race, the shady boss, then maybe now is the best time to find something that you can believe in and just do it.

The question you have to ask yourself, is how HUNGRY are you?