The first assumption is that you would go to people who are already extremely successful in life. That’s not a bad approach and I encourage you to do it. However, my experience is that very few leaders came from successful backgrounds.

The prospects I talked to who were already making good money with their jobs or another business were already fairly content.

Most of my leaders were people who were NOT making very much money at all, and were extremely unhappy with their financial situation.

In looking for “entrepreneurs” we’re not necessarily looking for people who have been successful business persons in the past. We want to find those that have the entrepreneurial SPIRIT.

Most of these people will be UNHAPPY with their current situation in life. They usually have some type of pain that motivates them to run from. This highly motivates them to change their station in life.

This doesn’t necessarily mean that the best prospects come from skid row!

They must also believe in themselves and the possibility of doing better.

They must be SELF- disciplined and SELF-motivated.

It’s true that you should never judge a book by its cover. Your next leader can come from anywhere. Spend the time with each prospect to find out who they are, how they are suffering, and how motivated they are to change their life. It’s their determination to make a major change that is more important than anything else.

In his famous book, All You Can Do Is All You Can Do But All You Can Do Is Enough! A.L. Williams summarizes all of success into one word: “DESIRE.”

The good news is that these people are the easiest to sponsor! They believe in themselves, they are open to a new opportunity and they are highly motivated. In fact, these people ARE going to join a business, it’s just a matter of which one.

Appearances can be deceiving. Take time to know your prospects. Talk to them, get to know their thoughts, feelings, pains, struggles, hopes and desires. It’s what in their heart that matters.

That unique leverage is “OPE:” Other People’s Entrepreneurship.

Remember, without leverage there is no wealth.

So, what is the key to wild MLM success?

Is it focusing on finding customers for your product?

No, because customers, by definition, focus on consuming your product, but they don’t focus on getting others to consume your product – therefore they don’t provide any leverage.

Is it focusing on finding other distributors for your opportunity?

No, because most distributors don’t do anything after they enroll, so there’s not leverage (duplication) there.

The secret to success is to enroll honest-to-goodness “entrepreneurs.”

What exactly do I mean by an “entrepreneur?” Here’s my definition:

“A self-disciplined, self-motivated go-getter who has made a “no going back” decision to making a business successful.”

Those are the people who will succeed. They’re the ones who will sponsor others and sell lots of product. They’re the ones who will duplicate. If you have a few of them in your downline, then you’re all set because they will do a tremendous amount of work and provide the leverage you need.

ONE entrepreneur in your downline can make you THOUSANDS of dollars every month for years to come. Now that’s leverage!

But I’ve never thought that was a very good name for this business. It describes the structure of how we’re compensated, but misses the unique aspect of our business.

MLM would better be understood as “Multi-Leveraged Marketing,” because leverage is the key to success in this business, as it is with any other (as described in the last blog entry).

With real estate, investing and traditional business, leverage comes with a huge risk, but in MLM that risk can be avoided.

• In real estate we are leveraging a tangible property.
• In investing we are leveraging an investment.
• In traditional business we are leveraging other people’s time and skills.

In MLM we are leveraging “OPE:” “Other People’s Entrepreneurship.”

If you fail, you do not have a huge, illiquid property to try to unload, you don’t get a margin call, and you don’t have to worry about paying back a business loan.

It’s the only business I now where you get the leverage without the risk. That is a dreamy combination!

As I move along in my blogging life, I am constantly on the search for useful tools that will help me to promote my blog, as well as bring in traffic.  Since I am pretty new on some of these levels, I find myself looking into shortcuts to find that traffic.

Recently, I stumbled across a tool called Twitter Rocket.  It’s a product that boasts being able to bring in money with your twitter account,  therefore monetizing it, and bringing 1,000’s of followers every week.

While I am hopeful, the question rolling around in my head is if this is for real, or just an exceptionally good marketing campaign.  Regardless, I think it is worth looking at.

An hour a day, that is all that it takes to rocket your twitter account into the stratosphere.  Ready for lift off?

Then check out Twitter Rocket to see where it can take you.